About Us

Founders Bios


Simon Lewis and Alastair Mordey co-founded The Cabin Addiction Services Group in Thailand in 2009 and grew it to become the largest addiction and behavioral healthcare group in Asia. By 2016 The Cabin had grown to a purpose-built 120 bed Primary Facility, a 10 bed hospital, a 20 bed Secondary Facility and had opened outpatient clinics globally. These provided comprehensive behavioral healthcare treatment including general counselling, mental health assessment, and treatment for other compulsive disorders such as gambling, in addition to substance abuse treatment. It also founded and built two other treatment brands, The Edge for Youth Treatment and Resort 12 specifically for the LGBT community. In 2017 The Cabin Group had revenue of over $9 million and sold to a private equity investment firm. As owners and directors of an international behavioral healthcare group they consistently found solutions and innovated in the treatment of drug and alcohol abuse, overeating, gambling, smoking cessation, device management, personality disorders, stress, anxiety and depression.


Sid Bouziane provides the technical know how as a specialist in technology, insurance and healthcare and is familiar with overseeing strategy and operations implementation in healthcare settings like governments, hospitals and insurance. Sid worked at AXA as CIO heading the IT department where he has successfully implemented disease management programmes, claims adjudication tools, cloud-oriented applications, and virtual desktop solutions. Before this role, he served as Senior Information Officer at the strategy department of the Health Authority of Abu Dhabi where he has been leading the technical implementation of the E-claim and E-health platform for the emirate of Abu Dhabi.

Team, Advisors and Investors

COINSILIUM Investor and Advisor

Coinsilium is a venture builder, investor and advisor, supporting early-stage blockchain technology companies and the digital token economy. As the first global blockchain accelerator to IPO in 2015, Coinsilium has harnessed its experience and wide-ranging network to advise leading block- chain-based projects around the world. They have previously invested and advised in such projects as Icon, RSK and Factom.


Darnell brings a wealth of experience across mergers and acquisitions (M&A), business strategy and financial planning and analysis, having worked with a number of Fortune 500 and FTSE 100 companies in his career. Darnell began his career at PwC, where he qualified as a Chartered Accountant, before moving into M&A. His clients included Aviva, AIG, NFU Mutual, Swiss Re and multiple Lloyds of London syndicates. He later joined The Walt Disney Company within their Strategic Finance team.


Kinda is a marketing specialist with 20 year's experience in digital marketing, content creation, influencer marketing and PR and is currently Head of Digital and Social Marketing for MSL Group, part of Publicis Media. She has led projects for brands such as Renault, Microsoft, Nestle and Netflix. Kinda says "Many blockchain companies to date have concentrated their marketing within the crypto space, but as that space becomes more saturated and as interest in the field is growing exponentially, it makes sense to build a strategy that hits a wider audience. This is particularly true for Elevate where the future platform clients, although interested in the space, are looking to find our touchpoints in more mainstream media.

MARK ADAMS Insurance

Mark Adams is an internationally renowned and respected authority in healthcare leadership and management with over 35 years of international experience in the UK, USA and most recently throughout the GCC region. Mark has previously led AXA PPP Healthcare, the UK’s leading Dental business, Denplan, BMI Hospitals and Netcare UK as well as advising the Virgin Group on market entry healthcare strategies and delivery. With insurance companies being one of the key future clientele of the Elevate Health platform, his experience, knowledge and network will prove invaluable.

FYDALITY HealthTech Partner

Fydality is a technology innovation centre with an ethos that matches Elevate's thoughts' "We believe that technology when applied optimally will lead to a better future for the entire human race. Fydality has its roots in deep technology and our passion to transform the future is a guiding force for us." Fydality have worked on projects for groups such as BUPA, MTV and The Government of Dubai. With Elevate, they specialise in building ways to measure lifestyle and health changes remotely, integrate our platform with other smart devices and use biometric data to eliminate fraud.